What it is: A frizz-fighting shampoo with time-released humidity protection that gently cleanses and results in silky, smooth strands.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Medium and Thick
Hair Concerns:
- Color safe
- Frizz
- Straightening and Smoothing
Key Benefits:
- Time-released humidity protection for smooth strands
- Fights frizz no matter the weather
- Gently cleanses
Highlighted Ingredients:
- Sea Buckthorn: A superfruit loaded with vitamin C, vitamin A, and fatty acid omega 7.
- Provitamin B5: Promotes resilience, smooths, and conditions.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: Infused with Provitamin B5, this shampoo fights frizz and smooths strands. The time-release formula provides the ultimate defense against humidity for silky, soft strands that last.
Clean & Planet Aware
Our ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.
Suggested Usage:
-Massage a quarter-size amount of Velveteen Dream Shampoo through wet hair, focusing on the roots.
-Rinse.
-Double cleanse: the first time to cleanse and the second time to reap all the benefits this shampoo has to offer.
-Fully rinse out.
-For best results, follow with amika's Velveteen Dream Conditioner (sold separately).
-Use as part of your wash care routine.
Recycling Instructions:
-TerraCycle and amika joined forces to create a free national recycling program for amika's hair care packaging.
-Save your empties, print a free shipping label, and send back your packaging to give it a new life.
-Learn more and sign uphere: https://www.terracycle.com/en-US/brigades/amika
Amika is a friend to hair, hairstylists, to her, him, them, and you. The name Amika means friend in the language Esperanto and is a symbol of our belief in the power of community and the beauty of diversity. All hair is welcome. 10 collections for every hair type, texture and style. Highly effective haircare that have always been cruelty-free, formulated without sulfates, parabens, aluminum starch and over 1,300 questionable ingredients banned by the European Union.